Tips, insights & guides
for small businesses.
Practical advice on websites, SEO and growing your business online no fluff, no jargon.
How Long Does a Website Take to Build?
From first conversation to launch, here's a realistic timeline for a small business website in 2025, and what makes it faster or slower.
Read More →5 things every small business website needs to rank on Google
Most small business websites miss the basics. Here's a checklist of what actually moves the needle for local search in 2025.
Read More →Why your Edinburgh business is losing customers without a mobile friendly site
Over 60% of local searches happen on mobile. If your site isn't built for phones, you're handing customers to your competitors.
Read More →How much should a small business website cost in 2025?
We break down the real costs of getting a website built from DIY builders to agencies so you can make an informed decision.
Read More →Logo vs brand identity what's the difference and which do you need?
A logo is just one piece of the puzzle. We explain what a brand identity actually includes and when it's worth investing in the full package.
Read More →Setting up Google Business Profile the free tool most local businesses ignore
Google Business Profile is one of the most powerful free tools for local businesses. Here's how to set it up properly in under an hour.
Read More →Wix vs a custom built site which is right for your business?
DIY builders are tempting but come with real limitations. We give you an honest comparison so you can decide what's right for your situation.
Read More →What separates a £500 website from a £20,000 one?
Not all websites are equal. Here's an honest breakdown of what you're actually paying for at different investment levels, and how to know which is right for your business.
Read More →How to Brief a Web Designer
A clear, practical guide to writing a web design brief that gets you accurate quotes, faster turnarounds and a site that actually meets your goals.
Read More →WordPress vs Wix vs Custom Website
Which platform is actually right for your business? An honest comparison of the three main options for Edinburgh businesses in 2025.
Read More →Freelance Web Designer vs Agency: Which Should You Hire?
Both can produce great results. Both can be a waste of money. Here is an honest breakdown of the pros and cons so you can make the right call.
Read More →Do I Need a Website for My Small Business?
Social media feels like enough, until it isn’t. Here is the honest case for why most small businesses still need a proper website in 2025.
Read More →How to Get More Customers With Your Website
Having a website and getting customers from it are two different things. Here is what actually makes the difference for Edinburgh small businesses.
Read More →Affordable Web Design in Edinburgh: What to Look For
What a fair price actually buys you, what to be cautious of and why the cheapest option is rarely the bargain it looks.
Read More →Why Some Websites Cost £100,000
Enterprise websites cost more because they are built differently from the ground up. Here is an honest breakdown of what drives costs from £1,000 to six figures.
Read More →Signs Your Website Needs a Redesign in 2025
Five clear signs your current website is holding your business back and what to do about it.
Read More →Do I Need an Online Shop? An Honest Guide for Edinburgh Small Businesses
Thinking about adding an online shop to your business? An honest guide to when it makes sense and when it does not.
Read More →Google Ads vs SEO: Which Should Your Edinburgh Business Prioritise?
Google Ads gets you traffic today. SEO builds it for years. Here is how Edinburgh businesses should think about which to prioritise and when.
Read More →How to Get Your Edinburgh Business on Google Maps
A practical guide to setting up and optimising your Google Business Profile so Edinburgh customers can find you first.
Read More →Why Your Website Gets Visitors but No Enquiries
Traffic without enquiries is a conversion problem not a marketing one. Here are the most common causes and how to fix them.
Read More →What to Look for in an Edinburgh Web Design Agency
Choosing a web design agency in Edinburgh? Here is what to look for, what to ask and what the warning signs are.
Read More →7 Questions to Ask Before Hiring a Web Designer
Before you sign anything or hand over a deposit, ask these seven questions. They separate the agencies that deliver from the ones that disappear.
Read More →Do You Need Professional Photos for Your Website?
Stock photos are free and professional photography costs money. Here is the honest answer to whether you actually need it.
Read More →How to Get More Google Reviews for Your Edinburgh Business
Google reviews are one of the highest return things a local business can invest time in. A practical, no nonsense guide to getting more of them.
Read More →What Is a Landing Page and Does Your Business Need One?
A landing page is not the same as a homepage. Here is what the difference is, when you need one and why they convert so much better.
Read More →Want to see more? Get in touch if there's a topic you'd like us to cover.