Why It Matters

Google Ads done badly burns money. Done well, it prints it.

Most Edinburgh businesses that have tried Google Ads have a story about wasting money on it. Vague targeting, poorly written ads, campaigns sending people to a homepage that doesn't convert, it all adds up. The platform is powerful, but only when it's set up properly.

We set up and manage Google Ads campaigns for Edinburgh businesses that actually want results. Tight keyword targeting, well-written ads, conversion-optimised landing pages and honest reporting every month. We don't hide behind vanity metrics, you see exactly what you're getting for your spend.

What You Get

Everything included. Nothing hidden.

Campaign Strategy

We research your keywords, competitors and target audience before spending a single penny on ads.

Ad Copywriting

Well-written ads that match search intent and make people want to click. Not generic filler copy.

Landing Page Optimisation

Your ads need to send people to a page that converts. We advise on and improve landing pages to match your campaign goals.

Conversion Tracking

Proper tracking so you know exactly which ads are generating calls, form fills and sales, not just impressions.

Negative Keywords

We stop your ads showing for irrelevant searches that waste your budget. This alone typically saves 20–30% of ad spend.

Monthly Reporting

Plain-English monthly reports showing what's working, what we're improving and exactly what you spent and what it returned.

How It Works

Simple, transparent process.

Discovery

We learn about your business, your customers and what you want the ads to achieve, calls, enquiries, purchases or something else.

Setup

We build out the campaigns, ad groups, keywords and ads. Conversion tracking installed and tested before going live.

Launch & Monitor

We launch and monitor closely in the first two weeks, adjusting bids, pausing underperformers and expanding what's working.

Optimise Monthly

Ongoing monthly optimisation and reporting. We treat your budget like it's our own money.

FAQ

Common questions

It depends on your industry and goals. For most Edinburgh small businesses, a starting budget of £500–£1,000/month is enough to generate meaningful data and results. We'll give you an honest estimate during our initial call.

Homepages rarely convert well for paid traffic. We advise on whether a dedicated landing page is needed and can build one as part of your campaign setup.

Packages from £499 Starter, £1,499 Growth, £2,999 Premium. All one-off fees, no monthly retainers.

Edinburgh, but we work with clients across Scotland and the UK.

Google Ads Edinburgh