A strong proposition buried under a site that nobody could follow.
Techtonnik had a genuinely strong offer, on demand developers, no long hiring cycles, no overhead, but the site made it almost impossible to tell. Services were spread across dense, jargon heavy pages, the homepage tried to say everything at once, and there was no clear next step for a visitor who was ready to talk.
For a business selling contract software development, the site itself is the first proof point. If it looks cluttered and hard to follow, a prospect assumes the delivery will be too. Techtonnik were losing demo requests not because the offer was weak, but because nobody could find the offer inside the site.
They needed a site that landed the core message in the first ten seconds, communicated quality without jargon and made it easy for the right clients to take the next step.
Simple, credible and built around one clear message.
We started by rewriting the positioning. The site’s job was to communicate a single idea (great developers, on demand, no overhead) and everything else had to support that. We then built a clean, modern site with a visual identity that felt technical and credible without being cold or impenetrable.
- New homepage with a single, benefit led headline and a frictionless demo booking CTA
- Services section restructured around engagement models: project, retainer and surge capacity
- Portfolio rebuilt to showcase project complexity and outcomes, not just logos and screenshots
- Technology stack presented cleanly, credibility signals without drowning non-technical decision makers
- Trust section: client types, team scale, turnaround benchmarks and a direct client quote
- Demo request flow integrated into every service page and the homepage CTA
- SEO optimised copy targeting “on demand developers” and “contract software development” searches
We wrote all the copy, designed the visual system and built the site. Techtonnik gave us clear briefs and fast feedback, and the full project shipped in just over three weeks.
Triple the demo requests. Organic traffic doubled.
Within two months of launch, Techtonnik were seeing three times as many demo requests coming through the site. Organic traffic grew by 120% over the following quarter as the SEO optimised copy began to rank for their target search terms.
120% growth in organic traffic
SEO optimised copy targeting the right search terms started ranking within weeks of launch.
3× demo requests
The clearer proposition and frictionless demo flow converted far more visitors into qualified leads.
5★ client rating
Techtonnik rated the project top marks for communication, speed and the quality of the final output.
"Our old site buried the one thing that actually sold us, that you could have a senior developer working on your project within days, not months. Demo requests picked up almost immediately after launch."Techtonnik
Want a site that actually communicates what you do?
We specialise in making complex propositions simple. If your site isn’t doing your business justice, let’s fix that.