A strong proposition buried under a site that nobody could follow.
ATW Trucking had been operating for years on the strength of word of mouth, repeat clients and relationships built up over time. It worked, until it didn't. As the business started pursuing larger contracts and tenders, they kept running into the same problem: procurement managers would look them up online, find nothing and move on to a competitor with even a basic website.
In the logistics industry, credibility is everything. If you can't demonstrate that you're a real, established business with a professional online presence, you don't make it past the first stage of a tender process. Competitors with cheaper fleets and less experience were winning work simply because they had a website and ATW didn't.
They needed a site that landed the core message in the first ten seconds, communicated quality without jargon and made it easy for the right clients to take the next step.
Simple, credible and built around one clear message.
We started by rewriting the positioning. The site’s job was to communicate a single idea — great developers, on demand, no overhead — and everything else had to support that. We then built a clean, modern site with a visual identity that felt technical and credible without being cold or impenetrable.
- New homepage with a single, benefit-led headline and a frictionless demo booking CTA
- Services section restructured around engagement models: project, retainer and surge capacity
- Portfolio rebuilt to showcase project complexity and outcomes, not just logos and screenshots
- Technology stack presented cleanly — credibility signals without drowning non-technical decision-makers
- Trust section: client types, team scale, turnaround benchmarks and a direct client quote
- Demo request flow integrated into every service page and the homepage CTA
- SEO-optimised copy targeting “on-demand developers” and “contract software development” searches
We wrote all the copy, designed the visual system and built the site. Techtonnik gave us clear briefs and fast feedback — the full project shipped in just over three weeks.
Triple the demo requests. Organic traffic doubled.
Within two months of launch, Techtonnik were seeing three times as many demo requests coming through the site. Organic traffic grew by 120% over the following quarter as the SEO-optimised copy began to rank for their target search terms.
120% growth in organic traffic
SEO-optimised copy targeting the right search terms started ranking within weeks of launch.
3× demo requests
The clearer proposition and frictionless demo flow converted far more visitors into qualified leads.
5★ client rating
Techtonnik rated the project top marks for communication, speed and the quality of the final output.
"We'd been relying on the phone and people we already knew for years. I didn't realise how many jobs we were losing just because people couldn't find us. The site paid for itself within the first month."— Techtonnik
Want a site that actually communicates what you do?
We specialise in making complex propositions simple. If your site isn’t doing your business justice, let’s fix that.