Word of mouth goes quiet when procurement teams do their research online.
ATW Trucking had been operating for years on the strength of word of mouth, repeat clients and relationships built up over time. It worked, until it didn't. As the business started pursuing larger contracts and tenders, they kept running into the same problem: procurement managers would look them up online, find nothing and move on to a competitor with even a basic website.
In the logistics industry, credibility is everything. If you can't demonstrate that you're a real, established business with a professional online presence, you don't make it past the first stage of a tender process. Competitors with cheaper fleets and less experience were winning work simply because they had a website and ATW didn't.
They needed a site that looked authoritative, communicated the scale and capability of their operation and made it easy for potential clients to get in touch and request a quote.
Clean, authoritative and built to win contracts.
We built ATW a professional multi-page website that struck the right balance between approachable and serious. The design was clean and structured, no fuss, no clutter, just clear information about what they do, where they operate and how to work with them.
- Homepage with fleet highlights, service overview and a prominent quote request CTA
- Services page covering pallet haulage, refrigerated transport, abnormal loads and Scotland-wide coverage
- Fleet gallery showcasing their vehicles, building confidence with procurement teams
- Coverage map showing their operating areas across Scotland and northern England
- Quote request form with job type, weight, pickup/delivery locations and timeline, feeds straight to their inbox
- Google Business Profile setup and optimisation
- Basic local SEO to help them rank for haulage and logistics searches across Scotland
We handled all the copy, structured the information the way procurement teams actually think about it and turned around the full site in under three weeks.
Their first online tender. Consistently.
Within three months of the site going live, ATW won a contract they directly attributed to being found online. The client had searched for haulage companies in Scotland, found their site, looked at the fleet gallery and services page and submitted a quote request. That contract alone paid for the website many times over.
First tender won via online discovery in 3 months
The client found them through a Google search. The contract value alone exceeded the website cost many times over.
5–10 quote requests per month through the site
A consistent pipeline of inbound enquiries, all qualifying leads who have already reviewed their services.
Credibility unlocked at tender stage
No longer losing bids at the first hurdle, procurement teams can now verify ATW before making contact.
"We'd been relying on the phone and people we already knew for years. I didn't realise how many jobs we were losing just because people couldn't find us. The site paid for itself within the first month.", ATW Trucking
Ready to stop losing business to competitors with a better website?
We build professional, credibility-building websites for trades, logistics companies and B2B businesses across Scotland.