Word of mouth goes quiet when procurement teams do their research online
ATW Trucking had been operating for years on the strength of word of mouth, repeat clients and relationships built up over time. It worked, until it didn't. As the business started pursuing larger contracts and tenders, they kept running into the same problem: procurement managers would look them up online, find nothing and move on to a competitor with even a basic website.
In the logistics industry, credibility is everything. If you can't demonstrate that you're a real, established business with a professional online presence, you don't make it past the first stage of a tender process. Competitors with cheaper fleets and less experience were winning work simply because they had a website and ATW didn't.
They needed a site that looked authoritative, communicated the scale and capability of their operation and made it easy for potential clients to get in touch and request a quote.
Clean, authoritative and built to win contracts
We built ATW a professional multi page website that struck the right balance between approachable and serious. The design was clean and structured, no fuss, no clutter, just clear information about what they do, where they operate and how to work with them.
- Homepage with a service overview and contact calls to action throughout
- Services covering Midwest truckload freight, logistics, flatbed and step deck loads, cross border work, heavy equipment, dry van, drop trailer pools and refrigerated freight
- An equipment page showing the trailers they run, building confidence with shippers
- Their three locations, in Indianapolis, Greenwood and Saint Marys, Ohio, with a 24/7 phone line
- A careers page for recruiting drivers
- A Why Choose ATW page that answers what shippers ask first
- Basic SEO for trucking and logistics searches
We handled all the copy, structured the information the way procurement teams actually think about it and turned around the full site in under three weeks.
Their first online tender. Consistently
Within three months of the site going live, ATW won a contract they directly attributed to being found online. The client had searched for trucking companies online, found their site, looked at the equipment and services pages and got in touch. That contract alone paid for the website many times over.
First tender won via online discovery in 3 months
The client found them through a Google search. The contract value alone exceeded the website cost many times over.
5 to 10 quote requests per month through the site
A consistent pipeline of inbound enquiries, all qualifying leads who have already reviewed their services.
Credibility unlocked at tender stage
No longer losing bids at the first hurdle, procurement teams can now verify ATW before making contact.
"We'd been relying on the phone and people we already knew for years. I didn't realise how many jobs we were losing just because people couldn't find us. The site paid for itself within the first month."Mike Anderson, ATW Trucking
Ready to stop losing business to competitors with a better website?
We build professional, credibility building websites for trades, logistics companies and B2B businesses across Scotland.