A marketing agency whose own website was quietly undermining their credibility.
ATW Trucking had been operating for years on the strength of word of mouth, repeat clients and relationships built up over time. It worked, until it didn't. As the business started pursuing larger contracts and tenders, they kept running into the same problem: procurement managers would look them up online, find nothing and move on to a competitor with even a basic website.
In the logistics industry, credibility is everything. If you can't demonstrate that you're a real, established business with a professional online presence, you don't make it past the first stage of a tender process. Competitors with cheaper fleets and less experience were winning work simply because they had a website and ATW didn't.
They needed a rebuild that lived up to the advice they give their own clients — strong above-the-fold messaging, a clear journey from landing page to enquiry, and trust signals that actually landed.
Conversion-first from the very first scroll.
We rebuilt the Advantage Media site with a single goal: turn more visitors into enquiries. Every decision — from the hero copy to the service page structure to the placement of the contact form — was made with conversion in mind.
- New homepage with a bold, benefit-led hero and a clear primary CTA above the fold
- Services pages rebuilt around client outcomes, not just what Advantage Media does
- Case studies and results integrated throughout, not buried in a separate section
- Social proof woven into every page: client names, industries, measurable outcomes
- Fast, frictionless contact flow with a two-step enquiry form optimised for mobile
- Copy written entirely by us — punchy, direct and written the way clients actually think
We delivered the full site in ten days. Their team had three review points and signed off ahead of schedule.
More discovery calls. A site they’re finally proud to mention.
Within weeks of launch, Advantage Media were booking more discovery calls than they had in the previous quarter. The redesigned homepage and clearer service pages meant visitors understood the offer immediately — and the frictionless contact flow meant more of them followed through.
80% increase in conversion rate
More visitors following through to contact — the same traffic, working harder.
45% drop in bounce rate
Visitors now engage with the site rather than leaving on arrival — a direct result of the above-the-fold redesign.
10-day delivery, start to finish
Full site redesign including all copy, reviewed and launched in under two weeks.
"We'd been relying on the phone and people we already knew for years. I didn't realise how many jobs we were losing just because people couldn't find us. The site paid for itself within the first month."— Advantage Media
Want a website that converts the way it should?
We rebuild websites with conversion in mind. Clear positioning, strong copy, fast frictionless contact — and we turn it around quickly.